The South Australian Government’s arts and cultural agency, Arts SA, commissioned us to brand their initiative ‘Theatre Alive’ – a website promoting live performing arts in South Australia. We all agreed that the name ‘Theatre Alive’ wasn't so lively and distilled it into an instructive brand name: ‘ShoGo’– a name which positively associates with what we want the audience to do: ‘Go and see a show’. The site we developed using the Gluttonberg CMS showcases a broad range of performing arts in the state and empowers the featured arts companies to manage their own show and venue listings on the site and to encourage users to engage with the companies through their own sites and social networks

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gluttonberg cms design branding