We have developed a unified methodology that guides our branding, design and online projects.
We call it the Three Ds.
This clearly defined three phase process has evolved over time to be a thorough and considered methodology that consistently delivers excellent outcomes.
D1. Define
Each project begins with the Define phase. Much more than just a brief, we work with you to explore your goals, target audience, market, stakeholders, competitors and benchmarks. Your participation is vital as we strive to thoroughly understand what you want to achieve and then shape that understanding into a detailed project plan that informs the subsequent Design and Develop phases, leaving no stone unturned.
D2. Design
Responding to the Define phase, we light a fire. The brainstorm is a flint, the concept a spark. Fonts, colours, wireframes, schemas, imagery and copy are the fuel. Whether branding, print or online, creativity blossoms from the formal process that informs it.
D3. Develop
This is the business end. Planning and creativity come together in a glorious whole. Brands are rolled out. Concepts are applied. Online, applications and interfaces are built, content is integrated.
As your project nears launch we’ll train you to manage your website and provide brand usage guidelines. But this is not the end of the story, it’s just the beginning. Your brand and your site are living, breathing things. What we like best of all is to support them, to watch them grow and thrive.
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